Why Toyota is Rebadging Suzuki cars in India? Aaj ke time ka sabse bada question yahi hai ki akhir esa kya hua ki duniye ke sabse bade car maker ko kisi dusri company ki cars ko rebadge karke bechna padh raha hai. To aaj ke is blog me me apko bataunga is question ke answer ke kuch bade reasons. Aur agar kuch logo ko ye nhi ki Rebadging kya hota hai to simple words me Rebadging ya brand engineering ke under do companies partnership ke under same cars ko do different models ke jese market karti hai aur bechti hai. Aur jyada information ke liye aap niche di gai post ko padhe.
Also read - What is car rebadging? - Most popular rebadged cars in India
Why Toyota is Rebadging Suzuki cars? Answered -
1. Failure of Etios and Etios Liva -
Budget cars India ke automobile market ka bohut bada share hold karte hai. Aur Indian market ko capture karne ke liye Toyota ne Etios Twins ko launch kiya tha par dono cars indian market me apni image nahi bana pai aur fail ho gai. Jiske baad Toyota ke Indian Lineup me koi bhi entry level car nahi bachi thi.
2. Market Understanding -
Maruti Suzuki kafi salo se Indian car market me highest selling brand bana hua hai. Aur Maruti ko Indian market ki needs ki bohut achi understanding hai. Aur is partnership ke karan Toyota ko bhi Indian market ke deep insights kafi hi aasani se mil jate hai.
3. No Efforts Needed -
Nayi car ke development me bohut paisa aur man power lagti hai. Par Rebadging me development cost aur time new development se bohut sasti ho jati hai. Maruti hi Toyota ke liye Baleno ko rebadge karke Glanza banata hai aur Brezza ko rebadge karke Urban Cruizer banata hai to Toyota ko sirf dono cars ko sell karna hota hai.
4. Product Lineup Expansion -
Toyota abhi India me kafi limited cars bechta hai apne global Lineup se aur agar Toyota Indian Lineup ko badhana chahe to Toyota ko kafi saal lag jaenge kyuki Toyota ke sare models Global centric hai aur un sabko Indian market ke according banane me kafi time lag sakta hai. But Maruti ki cars ko rebadge karne me utna time nhi lagta hai.
5. Future plans -
Indian car market kafi hi bada market hai aur isme kafi potential hai. Toyota world ka sabse bada car maker hai aur Indian market Toyota ko is position pe rahne me bohut madad karega. Aur Indian market ko capture karne ke liye Toyota, Maruti ka complete Lineup rebadge karke India ka largest car maker ban jaega.
Toyota aur Maruti ke sath me bohut bade plans hai. Dono companies sath me electric hybrids card aur future models ka joint development karegi. Dono companies ka origin Japanese hai to dono ka kaam karne ke tarike me jyada difference bhi nahi hai.
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